Head of Content & Brand Growth

Building high-performing content platforms that grow audiences, shape brands and drive long-term commercial value.

I’m Julianna Barnaby, a senior content leader with over 15 years’ experience building, scaling and monetising digital media and lifestyle brands through editorial excellence, audience growth and narrative-led brand strategy.

I’ve led content direction for large-scale platforms including London x London, which reached over one million monthly views at peak and The Discoveries Of with over 400,000 monthly views, shaping both into authoritative brands within the travel and lifestyle space.

My work spans editorial strategy, SEO-led content growth, social and video direction, email content, and cross-channel creative. I’ve built and led high-performing content teams, developed systems for scalable content production and partnered closely with commercial and product teams to align content with broader business goals.

I am currently seeking a Head of Content, Content Director or Senior Content Lead role within a brand or media-led business where content is central to brand positioning and audience connection.

Key Skills

• Editorial and content strategy at scale
  

• Audience growth through SEO and organic discovery
  

• Multi-platform content direction (web, social, video, email)
  

• Narrative-led brand positioning and voice development
  

• Content roadmapping tied to business and growth objectives
  

• Team leadership across editorial, social and creative functions
  

• Cross-functional collaboration with commercial, partnerships and product teams
  

• Performance-led content optimisation and content monetisation